CASE STUDY REPORT

Netflix Customer Data Analysis
Submitted By
Member 1:
Shreya Nath (245890492)
Member 2:
Shreya Raghav (245890448)
Department:
Computer Science and Engineering (AI)
Semester:
III
Section:
AI-C
Course:
Data Analytics
Institution:
Manipal Institute of Technology
Date:
17-10-2025

Table of Contents

  1. Introduction
  2. Objective
  3. Data Cleaning
  4. Data Integration
  5. Data Reduction
  6. Data Normalization
  7. Hypothesis Testing
  8. Data Visualization
  9. Key Insights & Findings
  10. Recommendations
  11. Conclusion
  12. Tools Used

Introduction

Netflix is a global leader in online streaming, serving millions of subscribers with personalized content across diverse regions. Understanding why customers leave—or “churn”—is critical for sustaining growth and improving service quality. This case study analyzes Netflix customer data to identify factors driving churn and provides actionable insights for retention strategies.